Email and Marketing Automation Specialist

Qualitest is looking for an Email and Marketing Automation Specialist in Mexico!

About the position:

We are seeking an Email + Marketing Automation Specialist to oversee the design, development, testing and execution of email marketing and marketing automation initiatives that are used to nurture leads, onboard customers, drive engagement and maximize conversions. This role will work closely with a variety of internal partners and stakeholders to ensure delivery of campaigns and improve email and marketing automation effectiveness, including corporate communications, creative, growth marketing, marketing operations, product marketing, customer experience, sales and more.

This role involves transforming design mockups and content into functional email executions, nurture journeys/workflows and automated trigger notifications.

Responsibilities:

• Responsible for email marketing and marketing automation development and execution, including segmentation, testing, and deployment.
• Create automated workflows and nurture journeys to personalize the user experience and deliver relevant, timely messaging to customers and prospects.
• Monitor performance of email and marketing automation executions and programs to evaluate success and communicate performance insights to stakeholders.
• Partner with marketing operations leaders to define KPIs, create reporting, analyze campaign performance and create recommendations to continuously improve campaigns.
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.
• Support essential marketing operations initiatives in Salesforce and Marketing Cloud such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
• Support efficiency initiatives with the design and documentation of standardized templates and processes.
• Partner with marketing operations, growth marketing, content marketing, corporate communications and other stakeholders to build and manage a long-term email schedule for publishing and executing.
• Implement and test nurture journeys and automation workflows to ensure functionality and proper synchronization with backend systems such as a CRM.
• Partner with creative team, UI/UX designer and other stakeholders to develop emails from design mockups using Marketing Cloud.
• Identify new opportunities to expand our email and marketing automation based on user behavior, business growth objectives and goals.
• Coordinate and manage internal QA and UAT testing processes with business partners and stakeholders to ensure emails and marketing automation executions are accurate, user-centric and compatible with primary devices and browsers.

Qualifications:

• 2–5 years of proven experience in email and/or marketing automation related roles, preferably within a Salesforce environment.
• Ideal candidates will have experience and proficiency with Salesforce and Salesforce Marketing Cloud or similar email and marketing automation platforms (e.g. Marketing Cloud, Marketo, Pardot, Hubspot, etc.).
• Demonstrated experience monitoring email and marketing automation performance and analytics to make necessary improvements to executions, nurture journeys, etc.
• Foundational knowledge of email marketing and marketing automation best practices.
• Excellent analytical skills and the ability to derive insights from data to inform strategies and decisions.
• Highly organized with strong attention to detail and the ability to manage multiple tasks simultaneously.
• Effective communication skills, both written and verbal, with the ability to collaborate across teams.
• A proactive problem-solver with a growth mindset and a focus on continuous improvement.
• Experience in a fast-paced, high-performance environment is essential. Bachelor's degree in marketing, Computer Science, Information Technology or a related field preferred but not necessary.
   

  Why Qualitest? 

• Work hard and play harder with our flexible and casual culture. 

• Stay healthy – with private health insurance coverage offered from day 1 of employment. 

• Shop and spend for things you need with our food card benefit which is accepted in over 6500 stores in Mexico. 

• Get the help you need when you need it with our Employee Assistance Program which offers counseling services to you and members of your household at no cost. This service includes 6 free counseling sessions where you may speak with a licensed therapist, and licensed clinicians are also available to you 24 hours a day, 7 days a week. 

• Gain access to over 3000+ training courses and peer to peer mentoring support, allowing you to become a master of your craft and learn new skills. 

• Celebrating your achievements and milestones are important to us so we created our Employee Rewards and Recognition Program’s. Be rewarded and acknowledged for what you do and who you are! 

• Earn bonus’ via our Client Referral and Employee Referral Program’s. Refer and earn – tap your network for net-worth. 

• Be a part of a company who strives to support for diversity and inclusion in the workplace – we are one, we are many at Qualitest. Celebrate culture, share knowledge with engineers from around the globe, and inspire each other through our differences. 

Intrigued to find more about us?

• Visit our website at Visit our website at https://www.qualitestgroup.com/

• If you like what you have read, send us your resume and let’s start talking!